About

I am a travel advisor with empathy and a discerning eye. Don’t daydream about someone else’s trip. Let me plan the right trip for you.

I’m a marketer by trade. My entire professional mission is rooted in consumer preferences and behavior.

Context -> observation -> tension

I first consider the context in which people are living, then observe their preferences and wants, and finally through detailed research and critical thinking I arrive at the tension behind why that want is met insufficiently.

Maybe you are a student eager to take advantage of summer but unsure if your travel plans would be appropriately enriching for an upcoming, pivotal recruiting period. Let me plan a trip for you to Amsterdam to explore the history of markets. Or perhaps you are new parent juggling the demands of a new child with your career yet yearning to go on a multi-generational trip that you’re not sure your own parents would be convinced to take. Let me sell them on Taipei where affordable, world class preventative health screening could be just what the doctor ordered.

I was raised a dual-culture kid, having immigrated from Taipei to the US at the age of 8 and recently welcomed my own child back in Taipei. I speak multiple languages and code switching comes naturally to me. What this has taught me is people become relatable to you once you understand the context they came from. Global travel is one of the greatest privileges of the 21st century, and I consider it a gift to be able to use my skillset in marketing and fluency in cultures and languages to deliver the best experience for your specific trip at your specific moment. I’d love to show you what I can do as a travel advisor.

Lastly, yes I travel a lot, been to many countries, felt viscerally the majestic power of the alps dwarfing humankind, and felt the uncanny sensation of a halocline where salt and fresh water mix 50 feet underwater in the Yucatan cenotes, etc. I’d make an awful travel advisor if I didn’t travel!